Gobbetti, who departed Burberry last June to join Italian heritage shoemaker Ferragamo, sought to elevate the British brand by pulling it out of wholesale partners in less upmarket locations, smartening up its own stores, cutting discounting, and introducing more leather goods. He left the LVMH-owned brand in January 2017, when his contract ended. Prior to joining Burberry, Tisci was creative director for more than a decade at Givenchy, where he is credited with resurrecting the French luxury fashion and perfume house with his dark and subversive collections. Big-name models, including Naomi Campbell, Bella Hadid, Mariacarla Boscono and Irina Shayk, walked the runway.
The show clashed with the final day of Milan Fashion Week, yet Burberry attracted a star-studded list of attendees, including Kanye West, Stormzy, Gillian Anderson and Thai actor Vachirawit Chivaaree (better known as Bright), who was appointed as Burberry’s first Southeast Asian ambassador in July and drew throngs of cheering fans outside the show. “That tension between dressing and undressing, between revelation and protection, underwear and outerwear, all feels relevant to now and part of Burberry’s modern DNA,” said Tisci in a statement.ĭaniel Lee at Bottega Veneta’s show at Milan Fashion Week. The show featured layered denim pieces, underwear as outerwear, perforated dresses, see-through PVC hats and boxy bags. His influencer-approved handbags, like the Lola, and forward-thinking approach to marketing, which includes branded virtual worlds, a Roblox launch and AR experiences, have proven to be a hit.įor the brand’s Spring/Summer 2023 show - which was postponed to 26 September in the wake of Queen Elizabeth II’s death, and staged in an industrial site in South London instead of Trafalgar Square as originally planned - Tisci presented a collection inspired by the beach, which he describes as “a place of democracy, of community”. He introduced a new “TB” monogram to riff on Burberry’s heritage with a contemporary twist and made the brand more visible through his dressing of celebrities such as Bella Hadid, Billie Eilish and Nicki Minaj. Tisci’s clothing at times leaned towards a younger generation: he adopted the once-mocked Burberry check and blasted it - in new colourways and iterations - across hats, T-shirts and trainers, creating a new buzz. Photo: Tim Whitby/BFC Dave Benett/Getty Images for Burberry
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